We've been taught that leaders are made and that our attitudes in life are determined genetically. Neuroscience has shown that human beings can, if they become self-aware and are motivated to change, rewire their thinking and achieve a better version of themselves.

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I often ask clients whom they admire as a role model. The answers are all different, but when I ask the follow-up question of why – one thing is always the same. People like people because of soft skills. They comment on someone’s energy or charisma. They chat about their empathy or motivating way of speaking.

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Remember when Netflix was only a DVD-by-mail provider? The founders knew they could do more (and needed to since they were losing money) and approached Blockbuster many times to offer streaming services and absorb their name.

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